Projects

Ketevan Studio

Project type
Web design and e-commerce
Services
  • Web design
  • Development
  • E-commerce
Ketevan Studio home page: the headline “Unique pieces born from cultural memory” next to a model wearing a ceramic necklace and hands shaping pieces.

Introduction

Ketevan Studio makes handmade ceramic jewellery inspired by Georgian culture, one-of-a-kind pieces that until then people discovered in person, at markets and from hand to hand. I designed and built its online shop so they could travel much further.

Got an idea in the works? Let's make it real

Tell me what you have in mind and let's get started. Design, development or both.

Projects

More projects

Contact

The best websites start with a hello

Can't wait to hear from you!

hola@annaguix.es

Anna Guix

Design Engineer

I'm an AI Specialist at Hooba, where I lead the team's AI projects and look for ways to apply it to everyday work. With one clear idea: AI speeds things up, but people make the decisions.

I also run Atiza, my design studio, where I design and build websites and brands for businesses that want to grow. Each one built for a clear goal: that people write to you, buy from you, trust you. Taking care of the details you don't see: the rhythm of the spacing, a well-timed transition, copy that sounds like a person. I've published more than 150 projects over my career, and each one has taught me something I bring to the next.

I'm a Framer Expert and I work with design agencies and other companies. You can reach me on LinkedIn or send me an .

What I do

From design to a live website

I take on the project from start to finish or join your team at whatever stage you need, from strategy to launch.

  • [01]

    Web design

    Custom websites, from the structure to the last visual detail, designed so people find what they're looking for and do what your business needs.

  • [02]

    Framer development

    I build your design with CMS, components and interactions, ready for your team to edit without touching code.

  • [03]

    AI development

    Coded websites built with AI and reviewed screen by screen, for projects that need to go beyond a visual editor.

  • [04]

    Branding

    Visual identities from scratch that work as well on screen as on paper.

AI builds. The judgement is mine.

Technology changes. The way to care for a website doesn't.

AI is now the foundation of how I build, but not of what I decide. I design every website to measure, alongside you. I move fast where I can and slow down where it matters. At the end I hand you the website with the keys, ready for your clients to enjoy and for your team to edit without fear and without depending on me. AI brings the speed, and the time it saves me I spend listening: my attention is always on whoever is going to use the website.

This website is the proof: I designed it in Figma and built it with Claude Code on Astro, with rules from the first commit and screen-by-screen review. The code lives on GitHub and every change is published automatically on Vercel.

Shall we talk?

hola@annaguix.es

Case study

Ketevan Studio

Context

From markets to an online shop

Ketevan’s pieces were discovered in person: at small markets and through the people who already wore them. Each one is unique, handmade in ceramic with Georgian culture as its inspiration. They had everything it took to go further, and the challenge was to bring to an online shop the experience of holding one of those pieces in your hand: its texture, its story and the care that goes into making it.

What I did

Minimalism as a banner

I designed and built the shop in Hooba. AI helped me organise the structure and write short copy that accompanies the pieces without stealing the spotlight. The whole design starts from one idea: in handmade jewellery, the piece must always be the star.

Approach

A silence that tells a story

Minimalism as a banner: an editorial look, with the content in a narrow column that invites you to linger on each piece, like the pages of a magazine. That silence tells Ketevan’s story, and she recognises herself in it. Today she sells more and ships to clients all over Spain. Pieces that used to be found at a market now reach any home.

Got a similar project?

Tell me your idea and we'll look at it together.