Projects

Guff

Project type
Branding, web design and development · personal project
Services
  • Creative direction
  • Branding
  • Web design
  • Framer development
Website
guff.framer.website
Guff home page: a smiling dog on a pink background under the headline “Feed them better” and the tagline “Real food for happy dogs and cats”.

Introduction

Guff is a fresh food brand for dogs and cats that I created from scratch, from the name to the website. It's made for a generation that treats its pets like family and connects with brands that feel close, have a sense of humour and don't take themselves too seriously.

Guff product carousel: the Beef Power Bowl pack with a border collie and the recipe's benefits, filterable by dogs or cats.
Guff recipe book with filters by pet, age, size, flavour and specific care, and cards for four recipes.
Guff footer in dark blue with the newsletter, links and a giant logo with a dog peeking over it.
Guff customer reviews on five-star cards over a lilac background, under the tagline “Real Happy pets”.
Guff ingredients section: copy about real food and gentle cooking next to a board of labelled meat, fish and vegetables.
Guff 404 error page: a puzzled golden retriever under “Oops. Error 404” and the line “Looks like this page got lost in the park”.

Got an idea in the works? Let's make it real

Tell me what you have in mind and let's get started. Design, development or both.

Projects

More projects

Contact

The best websites start with a hello

Can't wait to hear from you!

hola@annaguix.es

Anna Guix

Design Engineer

I'm an AI Specialist at Hooba, where I lead the team's AI projects and look for ways to apply it to everyday work. With one clear idea: AI speeds things up, but people make the decisions.

I also run Atiza, my design studio, where I design and build websites and brands for businesses that want to grow. Each one built for a clear goal: that people write to you, buy from you, trust you. Taking care of the details you don't see: the rhythm of the spacing, a well-timed transition, copy that sounds like a person. I've published more than 150 projects over my career, and each one has taught me something I bring to the next.

I'm a Framer Expert and I work with design agencies and other companies. You can reach me on LinkedIn or send me an .

What I do

From design to a live website

I take on the project from start to finish or join your team at whatever stage you need, from strategy to launch.

  • [01]

    Web design

    Custom websites, from the structure to the last visual detail, designed so people find what they're looking for and do what your business needs.

  • [02]

    Framer development

    I build your design with CMS, components and interactions, ready for your team to edit without touching code.

  • [03]

    AI development

    Coded websites built with AI and reviewed screen by screen, for projects that need to go beyond a visual editor.

  • [04]

    Branding

    Visual identities from scratch that work as well on screen as on paper.

AI builds. The judgement is mine.

Technology changes. The way to care for a website doesn't.

AI is now the foundation of how I build, but not of what I decide. I design every website to measure, alongside you. I move fast where I can and slow down where it matters. At the end I hand you the website with the keys, ready for your clients to enjoy and for your team to edit without fear and without depending on me. AI brings the speed, and the time it saves me I spend listening: my attention is always on whoever is going to use the website.

This website is the proof: I designed it in Figma and built it with Claude Code on Astro, with rules from the first commit and screen-by-screen review. The code lives on GitHub and every change is published automatically on Vercel.

Shall we talk?

hola@annaguix.es

Case study

Guff

Context

A brand that invites you to play

The challenge was twofold. First, to create a complete brand from scratch: name, identity, art direction and voice. Second, to show how far Framer can go when you push it harder than usual. I chose fresh pet food with the buyer in mind: the new dog and cat parents, millennials who treat their pets like one of the family, who do everything from their phones and who connect with brands that feel close and funny. Even the name plays along: Guff is the sound of a bark.

What I did

I direct, AI produces

I directed the whole visual identity with AI: I defined the concept, picked and adjusted every image, and AI produced it. That way of working is now part of my method, and the result is an identity with a professional finish that stays consistent from the first piece to the last. I designed the website by hand in Figma and built it in Framer, with a CMS that powers two sections: a recipe book and a blog. Where the tool hit a limit, AI let me go further.

Approach

Framer, beyond what's expected

Guff doesn’t just play: it invites you to play. The most ambitious piece is the product carousel: browsable, filterable and connected to the CMS, it’s where the brand shows what it sells in its own voice, and also the part that pushed Framer the hardest. A clear breadcrumb keeps recipes and articles in order, and getting around the site is as easy as choosing a meal. The result is a complete brand and a website that proves Framer, well directed, goes much further than it seems.

Got a similar project?

Tell me your idea and we'll look at it together.